Binding: Hardcover
Dewey Decimal Number: 305.23
EAN: 9780071508636
ISBN: 0071508635
Label: McGraw-Hill Professional
Manufacturer: McGraw-Hill Professional
Number Of Items: 1
Number Of Pages: 384
Publication Date: October 01, 2008
Publisher: McGraw-Hill Professional
Studio: McGraw-Hill Professional

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Rating: - Very readable - if a bit scary ..!
I enjoyed this as a read with a working background in IT where the practical difficulties of implementing and managing this Web 2.0 technology and the new generation of people coming into the workplace with their very different view on what they expect from work.
What this book does is give you structure to whole issue of a generation of people that are used to having their desires met and being 'always on' with their friends - and the trauma of coming up against the slightly behind the curve ... Read More

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Rating: - Interesting and informative
A very interesting book, with lots of decent research and large populations being interviewed. The author presents a list of the many damning comments about the current teenagers/twenties and sets about demolishing these "myths" - and if he is right, then we have a lot to be happy about.

However, I would suggest that although these results hold well for the population interviewed (i.e. those who are literate, web-savvy, middle-class and reasonably educated), they may not be true for the ... Read More

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Rating: - Very interesting perspective
I'm enjoying this book as it offers an insight into the Generation of people that have grown up with the Internet, mobile phones, mp3 players, playing computer games etc. The latest web 2.0 being a lot more interactive than the previous 1.0 which was more passive with mainly browsing on offer.
As a parent it helps paint a picture of our children's environment and how they view life and multi-task. It talks a lot about the positives of connecting to all generations and all cultures across the world. ... Read More

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Rating: - Interesting, inspiring but a bit woolly
Don Tapscott's book looks at what he calls the Net Generation - kids born between 1977 and 1996, who grew up with the changes in technology that make it possible for you to be reading this review. His starting point is the hostility from baby boomers towards this generation (of which supposedly I am part, but more on that later) and the internet. This includes suggestions that we are the dumbest generation, that we are unprepared for work and have unrealistic feelings of entitlement. He then goes on to ... Read More

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Rating: - Highly recommended
They say that age defines whether we are digital natives or digital immigrants ( are you over or under 30?) and much has been written about the impact of technology on our lives today. But this book offers a more sage and balanced view than most blogs, books and editorials rolled together.

It's an incisive, well-researched and grounded exposition of what it really means to have `grown up digital' with technology being at the centre of your education, workplace, leisure activity and socialising. ... Read More

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