Binding: Paperback
Dewey Decimal Number: 153.852
EAN: 9780061241895
Edition: Revised
ISBN: 006124189X
Label: HarperBusiness
Manufacturer: HarperBusiness
Number Of Items: 1
Number Of Pages: 336
Publication Date: February 01, 2007
Publisher: HarperBusiness
Studio: HarperBusiness

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Rating: - Buy It Because You Should Own It
This book is one of those rare occurences when an academic manages to beautifully strike a popular chord in presenting his/her field of expertise. However, beyond that, this book will transform the transactional aspects of your life.

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Rating: - Disappointing - over promises and under delivers
Well, let's start by an admission, I'm only 1/2 way through so far. I'm writing because I feel the book is underdelivering on its core promise - that of being a way to improve ones own ability to persuade.

I work in marketing and am always interested in new ways to increase the persuasiveness of what I do - both to persuade customers to buy more, but more importantly to be more persuasive with the internal stakeholders I need on my side in order to be able to do anything at all.
Read More

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Rating: - It is a great book but not 100% what im after, reccomend it though..
This book is definetly worth gettin because it is an interesting read and the author clearly knows what he is talking about. What i like about the book is it is based on research and science, not half guesses and assumptions.

It does make you more aware of sales techniques and how to not fall victim to their techniques. I do think some chapters he tends to go on abit too much for the sake of making the chapter and book longer ( feels that way when you read it) because when you read ... Read More

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Rating: - Wonderful book
I read this book in less than 4 days.
I reckon this is a must read not just for Marketers but everyone involved in business.

I found the informal style really engaging but yet rigorous and supported by plenty of facts and research.
I have already started to spot at work some of the topics discussed and I am starting to use some of the tecniques.

I can only highly reccomend this enjoyable and interesting reading, especially if you liase with people in your daily ... Read More

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Rating: - Not bad, but...
This is not a bad book. Actually, I'm ok with having bought it here at Amazon. However, that was not my impression when I started in the first chapter; I thought "oh no, not again, another book of a wannabe self-proclaimed "guru"". From chapter 3 onwards it became better, but I have one serious problem with this book: I do understand Cialdini is an academic, but I really wish he would stop cluttering up the text with all these side steps to academic research; it's annoying. Just pose your statements, ... Read More

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